American Quarter Horse Association Unveils “AQHA’s Fundamentals of Horsemanship”
Unique program presents natural horsemanship methods used at Le Cense Montana through book and DVD. 

America’s Horse, January 10, 2008 – The American Quarter Horse Association, a longtime industry leader, continues its innovative path by being the first association to offer a comprehensive horsemanship book. Developed through an educational partnership with La Cense Montana, “AQHA’s Fundamentals of Horsemanship: Step 1” and “AQHA’s Fundamentals of Horsemanship: Step 2” are guides to horsemanship and training techniques developed to bring horses and their owners closer.

Each book contains more than 100 step-by-step photographs to demonstrate 30 exercises to help people develop better relationships with their horses. A 90-minute DVD is included with each book and demonstrates each exercise using the scenic La Cense Montana Ranch as a backdrop. The program was reviewed by a panel of AQHA professionals to ensure the methods were safe and easy to understand.

AQHA has long been dedicated to educating current and would-be horse owners and, as a recognized industry leader, has developed educational programs that are widely used throughout the world. “AQHA’s Fundamentals of Horsemanship” advances the Association’s mission statement to develop diverse educational programs, material and curriculum that will position AQHA as the leading resource organization in the equine industry.

“The more we understand how to work with our horses, the more pleasure they bring,” said Ward Stutz, AQHA’s director of education, member programs and youth activities. “‘AQHA’s Fundamentals of Horsemanship’ is intended to give horse owners new tools to use while building a lasting partnership with their horses.”

La Cense Montana is an 88,000-acre ranch focused on developing premium recreational American Quarter Horses and raising top-grade Black Angus cattle through the principles of natural ranching. La Cense Founder William Kriegel has a passion for horses and a mission for education. For more than 20 years, La Cense has used the natural horsemanship methods described in AQHA’s Fundamentals of Horsemanship. Their team of dedicated professionals shares a love of horses and a passion for developing a process of equine education, which has helped refine the principles outlined in the series.

Each book/DVD set sells for $24.95, and AQHA members receive a $5 discount per set.

To order “AQHA’s Fundamentals of Horsemanship” visit www.fundamentals.aqha.com.